Samsung LED Sheep

I came across this the other day, and was highly amazed by it.

In March 2009 Samsung released a viral which advertised their LED TV range.

The concept was a rivalry between two farmers trying to prove who the best shepherd was.

The Baa-Studs go that one step further and use LED lights on their sheep and heard them into various shaped; including the Mona Lisa

The music is ironic and works really well with the feel the advert is creating; old Western movie and an electronic version of a waltz.

The only flaw to this campaign; The whole idea of a viral is that people are so taken back by it, watch it over and over, send to friends ect. questioning weather its real or not.

This advert is obvious that it isn't real.

Advertising Agency: The Viral Factory

Post Production Co: MPC