Amazing ad?

Studying within marketing I have found myself analyzing adverts a lot. (Mostly subconsciously)

Having assigned myself that role in our previous (Argos) project, I seem to look into television commercials all the more

I found this and bloody enjoyed it.

However; Madness being one of my top five bands, this could be biased.

Or, should I be hating it for the pure rip off and extermination of the song?

Behind all of that, the strategies they have used to create the advert are spot on.

The song reflects the era; Baggy trousers by Madness which reached 3rd in the charts when it was released on the Absolutely album in 1980, which made it recognisable for all ages.

Everything from the outfits, enthusiasm and their little cockney voices are perfect. Cheesy and catchy. Horrid, but it gets ya!

I have never seen kids of this age moonstomp so well.